Bookmarks are an easy and inexpensive addition to an author’s marketing arsenal. They are far less expensive than handing out copies of your book, and yet they are great representations of your book or brand. People like to collect them as souvenirs and keepsakes, and it’s something readers can actually use. What should be on your bookmark? Book cover and ISBN Book title and author name Your website and social media links Your email and logo or tagline Eye-catching colors and graphics that match your brand What else can you add? Release date if the book is not yet available Review quote Short story blurb or concept Author photo and/or…