Bookmarks are an easy and inexpensive addition to an author’s marketing arsenal. They are far less expensive than handing out copies of your book, and yet they are great representations of your book or brand. People like to collect them as souvenirs and keepsakes, and it’s something readers can actually use.
What should be on your bookmark?
- Book cover and ISBN
- Book title and author name
- Your website and social media links
- Your email and logo or tagline
- Eye-catching colors and graphics that match your brand
What else can you add?
- Release date if the book is not yet available
- Review quote
- Short story blurb or concept
- Author photo and/or bio
Where can you get them printed?
How can you use bookmarks for marketing your books?
- Give to libraries to give to their patrons
- Add to SWAG bags at events
- Add to anything you’re mailing to readers, i.e. autographed books
- Hand them out at book signings and book fairs
- Ask local bookstores, or other retail establishments that sell something connected to your book, to see if they will give them away for free at the counter
- Mail several to your Beta readers and each person on your launch team
Need help with the design of your bookmark? Shaggy Dog Productions has added the customized design of book marks to our list of Author Services. Click HERE for more information.
Belinda M Gordon, Contemporary Fantasy/Cozy Mystery Author
She is of Irish heritage, which is how she became interested in Celtic Mythology. She used the Celtic Mythology, specifically of Ireland, as the starting point of her contemporary Romance/Fantasy series, The King’s Jewel.
A native of Pennsylvania, Belinda currently lives in the Lehigh Valley area with her wonderfully supportive husband and a crazy dog named Kip.
Belinda’s books are available in paperback and ebook. For more information on this author and where to purchase her books, visit her website at www.belinda-gordon.com