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The Unforeseen Impact of Book Reviews
Authors and book reviews, book reviews and authors—the never-ending entanglement of conflicting emotions, eliciting everything from exuberance, passion, and pleasure to sadness, fury, and sometimes humiliation. No author, no matter how well received, is safe from the biting sting of the disparaging critique. “The unflattering reviews are painful for short periods of time; the badly written ones are deeply, deeply insulting. That reviewer took no time to really read the book.” Toni Morrison The wide range of emotions generated by having your work and creativity publicly judged can make some authors cringe while others jump for joy. “For me, one of the most challenging aspects of being a published author…
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Use Bookmarks to Market Your Books
Bookmarks are an easy and inexpensive addition to an author’s marketing arsenal. They are far less expensive than handing out copies of your book, and yet they are great representations of your book or brand. People like to collect them as souvenirs and keepsakes, and it’s something readers can actually use. What should be on your bookmark? Book cover and ISBN Book title and author name Your website and social media links Your email and logo or tagline Eye-catching colors and graphics that match your brand What else can you add? Release date if the book is not yet available Review quote Short story blurb or concept Author photo and/or…
